SEO link building strategy
In SEO link building strategy, You’ve created content that people want, that answers their questions, and that search engines can understand. But that doesn’t guarantee that it will rank. You must establish authority in order to outrank the other sites with those qualities. Earning links from authoritative websites, building your brand. Nurturing an audience who will help amplify your content are all ways to accomplish this.
Links and quality content are two of the three most important ranking factors for SEO, according to Google. Spammy sites tend to link to other spammy sites, while trustworthy sites tend to link to other trustworthy sites.
But what exactly is a link? What’s the best way to get them from other websites? Let’s begin with the fundamentals.
HTML hyperlinks that point from one website to another are known as inbound links. Also known as backlinks or external links. They’re the Internet’s currency, as they function similarly to real-life reputation. If you went on vacation and asked three strangers what the finest coffee shop in town was. When they all responded “Cuppa Joe on Main Street,” you’d be certain that Cuppa Joe is the best coffee shop in town. For search engines, links accomplish this.
Search engines have treated links as votes for popularity and importance on the web since the late 1990s.
Internal links, or links that connect pages within the same domain, function similarly for your website. A large number of internal links leading to a specific page on your site will give Google the impression that the page is important, as long as the linking is done naturally and not in a spammy manner.
The engines have refined their approach to links, now employing algorithms to rank sites and pages based on the links they discover. What’s in those algorithms, though? What criteria do search engines use to evaluate all of those links? It all starts with the E-A-T acronym.