Search Engine Optimization

What is Search Engine Optimization?

The term “search engine optimization” refers to the process of optimizing a website for search engines. In layman’s terms, it’s the process of enhancing your website’s exposure for relevant searches. The higher your pages’ exposure in search results, the more likely you are to attract attention. Attract new and existing clients to your company.

Search Engine Optimization

What is SEO and how does it work?

Bots are use by search engines like Google and Bing to crawl the web. Moving from site to site, collecting information about those sites, and indexing them. Then, using hundreds of ranking criteria or signals, algorithms examine sites in the index. To decide the order in which they should show in search results for a given query.

What is the significance of SEO in terms of marketing?

Because individuals make trillions of searches every year, often with commercial intent to find information about products and services, SEO is a critical component of digital marketing. Brands’ major source of internet traffic is frequently search, which is supplemented by other marketing channels. A higher placement in search results than your competitors can have a significant influence on your bottom line.

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