The meaning of Keyword Research
The act of determining the words your target clients use when looking for your products, services, and content is known as keyword research. The next step is to evaluate, compare, and prioritize the best keyword opportunities for your website.
Importance of Keyword Research
The only way to figure out what people are putting into search engines is to conduct research. You should be aware of this in order to avoid writing material about topics that no one is looking for. Many website owners make this error, and it’s most certainly one of the reasons why, according to our research, 90.63 percent of pages receive no traffic from Google.
Make a list of ‘seed’ keywords
The core of the keyword research process is seed keywords. They assist you in defining your specialty and identifying your competition. Every tool will ask for a seed keyword, which it will then utilize to build a massive list of keyword suggestions (more on that shortly).
Coming up with seed keywords is simple if you already have a product or service that you want to market online. Consider what consumers will enter into Google to find what you have to offer.