What is Keyword Analysis?
Keyword analysis is the process of examining the keywords or search phrases that drive organic and paid traffic to your website. As a result, keyword research is the foundation of any search marketing campaign.
Search marketers can better customize their content and landing pages to drive more traffic. Increase conversion rates by understanding what queries qualified visitors to your website type into search engines. As a result, is a crucial skill for both SEO and PPC professionals.
To beat your competition, this helps to increase conversions, find new markets, and optimize spend. But it requires time-consuming examination and decision-making. The WordStream Keyword Analysis Tool goes a step further by not only analyzing your website keywords. Also suggesting actions and automating your activity for maximum efficiency and results.
Do you really want to spend your days staring at spreadsheets and graphs for hours on end? So, what happens after that? WordStream eliminates this time waste by streamlining the process of analyzing keywords, highlighting critical marketing performance metrics, and prioritizing actions. Allowing you to increase your efficiency while improving your PPC performance.
Importance of Doing it
Marketing is by its very nature analytic. Optimizing budget allocation and market reach requires field-testing marketing outreach and performance. It should be your primary focus in search marketing because keywords dictate your entire search campaign. Using keywords to analyze allows you to:
Despite the numerous advantages, most search marketers do not devote nearly enough time to keyword analysis due to its time-consuming and repetitive nature.